6.3 Sequence Design & Cadence
Part of Chapter 6: Outbound Engine & Pipeline Generation in the Master Go-To-Market (GTM) & Revenue Architecture Index.
Multi-channel outbound sequences combine automated email touches, phone calls, and LinkedIn interactions to systematically engage decision-makers over a structured timeline.
📨 Visual Architecture: Trigger-Based Outbound & 14-Day Multi-Channel Cadence
Module 6.3: Sequence Design & Cadence
Standard 14-Day Multi-Channel Outbound Cadence
| Day | Channel & Action | Touchpoint Objective & Content Focus |
|---|---|---|
| Day 1 | Email \\#1 + LinkedIn Profile View | Observation of company trigger event, direct question addressing target persona pain point. |
| Day 3 | Phone Call \\#1 + Voicemail | Brief 30-second drop referencing Day 1 email context and value proposition snippet. |
| Day 5 | LinkedIn Connection Request | Blank connection request or brief personalized note focused on shared industry context. |
| Day 8 | Email \\#2 (Value Add Asset) | Share relevant customer case study, technical benchmark, or ROI calculator framework. |
| Day 11 | Phone Call \\#2 + LinkedIn InMail | Follow-up call and concise InMail highlighting customer results in similar industry. |
| Day 14 | Email \\#3 (Break-up Touch) | Professional closing message giving permission to pause outreach while leaving door open. |