GTM Architecture Index
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Chapter 13: Data Privacy, Compliance & Security Subsection 13.1 Playbook & Framework

13.1 Regulatory Frameworks

Part of Chapter 13: Data Privacy, Compliance & Security in the Master Go-To-Market (GTM) & Revenue Architecture Index.

Ensuring strict compliance across outbound and data processing workflows requires embedding regulatory frameworks directly into system architecture and RevOps procedures:

🔒 Visual Architecture: Global Privacy Compliance, Data Governance & SOC2 Module 13.1: Regulatory Frameworks
13.1 Regulatory Frameworks • GDPR (EU Opt-In & Legal Basis) • CCPA / CPRA (Opt-Out & Lineage) • CAN-SPAM (1-Click Unsubscribe) • CASL (Express/Implied Consent) 13.2 Data Governance & PII • AES-256 at Rest / TLS 1.3 Transit • Least-Privilege RBAC Controls • Automated DSAR Deletion Sync • 24-Month Inactivity Auto-Purge 13.3 Vendor Security (SOC2) • Mandatory SOC 2 Type II Audits • Vendor Risk Assessment (VRA) • Legal DPAs & Embedded SCCs • Okta SAML 2.0 SSO & SCIM Sync
GDPR (General Data Protection Regulation)

Mandates strict opt-in consent for EU data subjects, transparent privacy policies, and enforcing explicit legal bases (e.g., legitimate interest or consent) for cold outreach. Requires automated tracking of consent state across CRMs and email automation platforms.

CCPA / CPRA (California Consumer Privacy Act / Rights Act)

Requires providing clear "Do Not Sell or Share My Personal Information" options, honoring opt-out requests within statutory timelines, and maintaining detailed records of third-party data enrichment sources (e.g., ZoomInfo, Clay, Apollo).

CAN-SPAM Act

Governs commercial email messaging. Outbound email infrastructure must enforce valid physical postal addresses in email footers, clear subject lines, non-misleading headers, and 1-click unsubscribe mechanisms synced instantly across master suppress lists.

CASL (Canada's Anti-Spam Legislation)

Enforces stringent express or implied consent rules for Canadian recipients, requiring strict tracking of consent acquisition dates and expiration windows.